Thursday 1 October
Contrail, all markets and plans
Today so far
New spotters by hour, today against last Thursday
Plans
Free, Silver and Gold today
Movement between plans, last 28 days
Markets
Spotters, share on a paid plan, and Gold trial conversion since the 8.14 release on 22 September
What leads to upgrades
30-day upgrade rate by what an account ran into, April to August cohorts
Paid campaigns
Cost per new subscriber, last 14 days, against the €17 target
Where new spotters come from
Share of new spotters by first touch, last 28 days
Platforms
Spotters, share on a paid plan, and sessions per week
Ask
Ask in plain language. Every number in an answer comes from a metric defined in the dbt Semantic Layer.
Ask about spotters, subscribers, revenue, conversion, churn, upgrades, renewals, campaigns or payouts. Ask why something changed and the analyst will look for where it happened. Follow-up questions keep the context.
Agents
Five agents watch the data on a schedule and report what changed. Each finding links to the queries behind it.
Findings
Approvals
Agents propose. Nothing changes until a person approves it.